Indeed Lovin’
There’s a new capsule brand that’s appeared on the shelves of Boots this year that is getting rather a lot of hype. After it was brought to my attention by the skin care Queen that is Caroline Hirons (if you don’t know who she is, I suggest you learn who she is asap) I naturally ran to Boots in my lunch break to get my fix of this new kid on the block to see what all the fuss was about. It turns out all the fuss was for very good reason…
I’m talking Indeed Labs.
Indeed’s primary objective is to eliminate all marketing hype and overpricing, and instead deliver real results cost effectively. They don’t package their products in fancy gold jars with a matching spoon nor do they make up magical claims and stick them on the front of glossy advertising. They are about factual science, practical packaging and honest prices. What’s not to fuss over? If that’s not enough for you, they are also completely paraben free – something that has never particularly bothered me… a lot of fuss over nothing. They don’t give you cancer. And relax. They are also fragrance free making them suitable for all skin types including sensitive.
The 3 hall of fame products from Indeed:
HYDRALURON, £24.99 – a Holy Grail of the beauty world. I have spoken about this before in previous posts so I wont delve into it too deeply, but I can’t keep a totally zipped mouth…I’m obsessed after all.
- a hydrating serum rich in Hyaluronic acid which can hold up to 1000 times it’s weight in water
- plumps the skin and instantly hydrates
- restores radiance to the skin
- keeps skin smooth and soft
- for use before your regular moisturiser – NOT a substitue for your moisturiser
I don’t know how I thought my skin was properly hydrated before this stuff came along. Like 99% of people, I suffer from dehydrated skin. Hydraluron has completely turned that around, keeping my skin hydrated, healthy, and therefore more efficient. Fine lines, tightness and peeling all completely gone. It’s even helped to keep blemishes at bay for my combination skin. Win. I cannot sing it’s praises highly enough. 10/10 in all aspects. All hail Hydraluron.
PEPTA-BRIGHT, £29.99 – a product which I featured in my July Favourites post. As someone that suffered with acne most of my teenage years, thus being left with scarring *punches wall* I’ve forever been on the hunt for serums and treatments which claim to fade hyperpigmentation. Here it is. An intense brightening treatment that:
- evens skin tone
- lightens and reduces pigmentation
- diminishes and prevents dark spots
- restores radiance to skin
- maintains hydration
Yes, yes and YES to all of the above. This cream textured serum has literally changed my face. It’s given me new skin! Laugh all you want but it’s true. It’s ‘intensive brightening treatment’ name and the content of 7 powerful actives may sound a little Harley Street, but it’s very nourishing and soothing on the skin. I’ve been using this for about 3 months now and the scarring on my cheeks has almost completely disappeared. It is astounding. I will never be without this. Bulk buying begins…
EYESILIX, £24.99 – a newbie for me. I’d been on the hunt for a good all round eye cream for a while when I saw the 3 for 2 across the Indeed range at Boots… obviously it got the better of me and this was thrown into the basket.
- 10 active peptides
- lifting effect
- reduces signs of puffiness and fatigue
- enhances elasticity
- nourishes and hydrates
This essentially has everything that all the £200 eye creams contain plus added active peptides (proven anti aging fighters) for a fraction of the price. It’s smooth, non greasy and actually works. An eye contour treatment that I’ve been using morning and night for the last 3 – 4 weeks and have been very impressed with. As I’m only 21 I don’t have issues with crows feet or settled lines, so I can’t speak for those issues, but I do have dark circles and fine lines right underneath the lashes. I can definitely say these have improved a lot, particularly the fine lines which are almost undetectable. Because it’s nice and light it’s a good base for concealer too.
An ode to Indeed Labs. A small capsule brand that’s making a big stamp on the beauty world. Subdued in appearance but packing an almighty punch. They are simply amazing. All hail Indeed…